Welcome to my new home page. I will be updating my site in the coming day. In the mean time, enjoy this read:

My latest on PandoDaily, answering the question: Why do Salesforce and Oracle keep buying social and marketing companies?  http://ow.ly/ny0YO

This is a piece about the evolution of digital business, about a 360-degree view of the customer, the ability to listen to that customer by observing behavior and listening to social signals, and then delivering offers and opportunities at just the right time in the customer buying cycle. Oracle and Salesforce have spent billions of dollars on acquiring expertise in this digital marketing supply chain, and there are many other companies springing up to fulfill on this promise.